Great Italian design. Great Italian cuisine. Great Italian bubbles. All together for a culinary marathon that will combine Design in the Kitchen with the authenticity of the Made in Italy food and agriculture industry. It is “ITALIA IN CUCINA” Live cooking day, the first LIVE COOKING SHOW MONDIALE, an initiative by a great Italian brand, Arclinea, in collaboration with the Ministry of Agricultural, Food and Forestry Policies and with the Ferrari Winery. On 11th March 2010, from 7pm to 10pm local time, the Arclinea showrooms in New York, Miami, San Diego and Los Angeles will come alive one after the other with “live cooking shows” presented by the best Chefs from the most renown Italian restaurants and cookery schools, well-known not just for their professionalism but above all for the ability to explain the Italian food and wine tradition through culinary events.

Just one gold medal for Italy in the Olympics in Vancouver. A very prestigious medal because Giuliano Razzoli won it in the slalom. Razzoli is from Emilia and he stood on the highest podium twenty-two years after another Emilian, Alberto Tomba. And like Tomba he celebrated his triumph with Ferrari bubbles. Which Razzoli knows very well. In fact just two months ago, the new Olympic champion visited the Ferrari wineries, accompanied by Matteo and Alessandro Lunelli. And the photos tell the story of the visit and the Olympic toast.

In one of the most sumptuous private London residences an evening was dedicated to contemporary art with lots of beautiful people at dinner: museum directors, gallery owners and artists, starting with the multimedia artist, Steve McQueen. The menu was inspired by the evening’s theme and proposed by Daniele Turco and Gian Nicola Colucci, the chefs of two sanctuaries of Venetian hospitality – the Gritti Palace and the Danieli. With bubbles that roused applause – Ferrari bubbles – which for the occasion were two champions: the Riserva Lunelli and the Perlé Rosé.

Certain pleasures can be exported and the Gambero Rosso has taken its 3 Bicchieri wine tastings all over half the world, or rather the labels that have received the highest acknowledgement in the Gambero Rosso guide. Naturally, among them the Italian label that has been given the most awards, namely the Giulio Ferrari, that has obtained the award for a record eighteenth time. The Gambero Rosso Roadshow started in Munich and then crossed the ocean calling at New York and travelling on to San Francisco and Chicago. The last stop will be in Montreal in June. To date it has been a success everywhere.

First, second and third place. An authentic triumph for Ferrari in the extensive article Sommelier Magazin, the German sommelier magazine of the prestigious publisher Meininger, dedicated to the Trentodoc bubbles. The Ferrari labels’ high scores dominate in the wine tastings with 95 points for Giulio Ferrari Riserva del Fondatore 2000, 93 points both fot Riserva Lunelli 2002 and Ferrari Perlé Nero 2002 and last 92 for Ferrari Perlé 2004. 

The Winter Olympic Games opening on the 12th February in Vancouver, Canada, already have a unique protagonist, Ferrari. The bubbles from Trentino will be proposed both in Casa Italia and in Casa Russia. At Casa Italia, a big display of Italian excellence in the world, our athletes will toast their victories with Ferrari. The same at Casa Russia, both at Bosco Lounge, a sort of cafeteria and restaurant, and at Bosco Night Club, a classical nightclub. Casa Russia has captured international attention for several years as one of the most trendy and sparkling places for great sporting events and as for toasts in the Olympic Games of Turin and Beijing they only want Italian bubbles, Ferrari of course.

Desmosedici GP10. This is not a magic formula but the name of the latest sensational Ducati bike. Desmosedici GP10 was baptized with Ferrari bubbles at Wrooom. At the event organized by Philip Morris which has been repeated over the last twenty years at Madonna di Campiglio, in the heart of the Dolomite mountains in Brenta, involving Ducati and the Ferrari motor company based in Maranello.
During Wrooom Formula 1 drivers and Moto GP riders will leave their cars and motorbikes and take up their skis, while the Ducati and Ferrari Scuderie introduce their latest models. One of these will be the new Desmosedici GP10, toasted with a jeroboam of Ferrari by the riders Casey Stoner and Nicky Hayden and the team managers Claudio Domenicali, Alessandro Cicognani and Vittoriano Guareschi.

A couple of months ago Wine Enthusiast crowned Ferrari bubbles as the best in Italy. Now, one of the most qualified and widely read wine magazines worldwide, puts Ferrari bubbles among the top 100 best vintages in the world. In the latest issue of Wine Enthusiast the Giulio Ferrari 1999 is positioned in the Top 100 Cellar Selections 2009. And it has been given a very high score – 93 – which places Giulio Ferrari at the top of the world’s bubbles.  

Dedicated to haute cuisine, the Riserva Lunelli is a new Ferrari vintage which the Lunelli family, for three generations head of the Trentino winery, has wanted, for the first time, to give the family’s name.

It was presented, for the first time ever, in Milan on Monday 16th November, in the charming Fondazione Arnaldo Pomodoro, with a gala dinner to which flocked the elite of Italian haute cuisine. Standing godparents to the new vintage, in addition to the Lunelli family, were four great Milanese chefs who, each with their own dish, demonstrated and magnified the extraordinary versatility of the wine. The latest bubbles from the Ferrari winery in fact masterly accompanied the starter by Andrea Berton, the first course by Aimo and Nadia Moroni, the second course created by Carlo Cracco, and, lastly, the special dessert, the result of Claudio Sadler’s genius (complete menu).

Produced from a historic harvest, that of 2002, which marked the winery’s centenary, the Ferrari Riserva Lunelli relives the tradition that saw Bruno Lunelli, the founder, entrust the first fermentation to huge oak barrels, especially made in Austria. An experience that we wanted to repeat, after a long period of experimentation, fifty years later and the result of which was unveiled in a new label of great appeal, an expression of just the Chardonnay grapes grown in the winery’s vineyards surrounding the splendid 16th century Villa Margon. “It is a Trento DOC”, explains Matteo Lunelli, head along with his cousins of the Trentino winery, “in line with the great history of Ferrari and which relates our intention to innovate in the furrow of tradition. Its structure and extraordinary complexity make it an ideal wine to enhance the chefs’ creations. And it is for this reason that we wanted to dedicate it to haute cuisine, which has always been our ambassador.”

 

Ferrari is fashion maker and fashion friend in New York. Today, Wednesday 11th November, Saks Fifth Avenue is presenting Ralph Lauren’s new women’s clothing line, Blue Label. And between one novelty and another toasts will be made with Ferrari bubbles. Just Ferrari.